Direct mail for Shopify brands
Your best email,
in the mailbox.
Most of your list never opens your promos. We turn the emails that already sell into postcards and mail them to your buyers, so the other 75% finally sees the offer.
The math
Email gets skimmed. A postcard gets seen.
A typical email open rate, at best. Three out of four buyers never see the offer.
The open rate of a postcard. There is nothing to open. It lands in their hand.
Roughly what it costs to print and mail 1,000 postcards.
How it works
Four steps. No guesswork.
Clean your buyer list
We run your customer file through a data service with National Change of Address (NCOA), so every card goes to a current address.
Build the card from a proven email
The design follows the emails that already convert for you: strong product photo, short copy, an offer, and a QR code that tracks every visit.
Mail 1,000 to 5,000
First class, timed to land early in the week. About half the response comes in the first week, the rest over the next few.
Measure and repeat
We track every scan and sale, split test the creative, and keep mailing what wins. A winning card can run for years.
Who it's for
Built for brands that already sell.
- $150+average order value
- 50+sales a day
- A proven promoan email offer that already converts
Campaigns
Three ways mail pays for itself.
Promo mailers
Your winning email offer, mailed to the buyers who never opened it.
Triggered mail
Abandoned carts and cross-sells, like your email flows, but in the mailbox.
New customers
Cards mailed to rented lists of people who look like your best buyers.
About
Founder to founder.
I'm Randy Kopplin. Kopplin Direct is a small shop on purpose. When you call, you get me, not an account manager reading from a script.
I'll walk you through the math with your own numbers before you spend a dollar on postage. If mail doesn't make sense for your store, I'll tell you.